By: ginidietrich
@KabiDG I agree the CEO doesn’t need to be the spokesperson. In this case, though, I would strongly urge it be him because he’s the face of the company.
View ArticleBy: ginidietrich
@Andrea Hypno I’ve never heard WW. That’s awesome! You’re right. The Captain, and crew, should never abandon ship. The Captain should not drink with passengers and then showboat. But, because he did...
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By: Andrea Hypno
@ginidietrich I could have invented WW, feel free to use it as you like though. As you said the Captain is responsible for everything that happens, either on a boat or on a board. That’s why he get...
View ArticleBy: jhemusinsignia
Getting their social media response wrong in the intensity of a major crisis emphasises again why thorough preparation – scenario planning, realistic social media exercises etc – is the first and most...
View ArticleBy: KabiDG
@ginidietrich I didn’t think that I would say this, and it’s totally baffling that it is the reality: Arison, who is already vocal on Twitter, has pulled a Captain Schettino on this crisis. He has...
View ArticleBy: Crisis Communications: Will Carnival Maintain Social Media Silence About...
[...] Dietrich of SpinSucks wrote “The web is not something you turn on and off. Interacting with people is not something [...]
View ArticleBy: An Open Letter to the Groundhog on His Impending PR Crisis
[...] A Break from Social Media Is Killing Carnival Cruise Lines (spinsucks.com) [...]
View ArticleBy: CathyGuminaOdom
Just got back yesterday from the Carnival Cruise Line from Hell. I’m pissed. http://napavalley.patch.com/blog_posts/booked-a-carnival-cruise-better-get-a-refund-now
View ArticleBy: Social Media as a Crisis Tool
[…] examples crisis communications being handled poorly on social media, one that jumps to mind is Carnival Cruise Lines. We wanted to share some examples of when the right channels were utilized in...
View ArticleBy: Forge_Ad
Very interesting @kmueller62 @ginidietrich A Break from Social Media Is Killing Carnival Cruise Lines http://t.co/kEYQTJRm via @ginidietrich
View ArticleBy: adamtoporek
I would say they need help with their public relations, but apparently, no one knows what that term means anymore. You’re right, of course, but my best guess is they figured it was better to say...
View ArticleBy: EricaAllison
Interesting…”I think I’ll just opt out for a while until this whole boat turned over in the water thing dies down.” Surprising *that* didn’t work! Really great suggestions, Gini. I’d be equally...
View ArticleBy: Billy_Delaney
Ah! Nowhere to hide. Clearly clueless to the power of the social stream. Obviously driven by the suites who call themselves lawyers, isn’t this why we don’t like them? Curious about the effect all this...
View ArticleBy: wabbitoid
This isn’t really a social media problem, but a cultural one. I remember long ago when a Japanese airliner crashed and victims’ families were being flown to the location where they had to identify...
View ArticleBy: AmyMccTobin
Why is this not SO OBVIOUS to smart people? Obviously there ARE smart people at Carnival… and I don’t want to just pick on them. It happens over and over again like a bad version of Ground Hog’s Day. I...
View ArticleBy: MikeSchaffer
Spot-on, ginidietrich! May I also add two points: 1) Saying you are going dark out of respect is less-meaningful than actually just doing it. If they had just STOPPED for a few days, that would have...
View ArticleBy: TheJackB
@MikeSchaffer ginidietrich! I disagree on one point and maybe it is just personal preference. I don’t have a problem with them saying they are going dark out of respect because to me that indicates...
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By: ginidietrich
@Lori Arison is getting pounded pretty badly – from no longer tweeting and not making a trip to Italy to trying to push the blame to Costa Concordia instead of standing up and taking responsibility....
View ArticleBy: ginidietrich
@adamtoporek LMAO!! You crack me up! Sure, the legal department likely was pulling the strings on this one. It just goes to show how badly legal and communication need to work together.
View ArticleBy: ginidietrich
@EricaAllison I actually don’t think that was the case with these guys. They’ve been winning awards for their approach to social media. I think they got scared, didn’t know what to do, and retreated.
View ArticleBy: ginidietrich
@Billy_Delaney I love to cruise – where else can you see different countries and stay in one room? But it’s really hit the entire industry, not just Carnival, hard. It makes me sad attorneys still hold...
View ArticleBy: ginidietrich
@wabbitoid We have a client who had an employee shot and killed while at work. One of the things we recommended was exactly this – the CEO and his executive team went to the guy’s home and spoke with...
View ArticleBy: ginidietrich
@AmyMccTobin I saw that one, too. The thing that gets me about that particular example is they went through this last year. Clearly they didn’t learn their lesson. Morons.
View ArticleBy: ginidietrich
@MikeSchaffer Exactly. I don’t know what happened, but I can take an educated guess that they lawyers said, “Absolutely no communication.”
View ArticleBy: ginidietrich
@TheJackB @MikeSchaffer And that they’re comparing this to the Titanic??
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By: ifdyperez
Great case study! I agree wholeheartedly, and just posted it on our Razoo page. I have no further comments.
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By: TheJackB
@ginidietrich @MikeSchaffer No, I didn’t mean that they were comparing it to Titanic. I just thought it was an odd coincidence. I have never been on a cruise but between watching the movie again and...
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By: Andrea Hypno
Well, this just demonstrates that for them clients are just WW, walking wallets, and nothing more. Which is not uncommon in many businesses these days. Despite all their PR things which are obviously...
View ArticleBy: NotTheFakeDigs
@shw72388 Woah you better watch talking shit about the cruise line I am going on.
View ArticleBy: shw72388
@NotTheFakeDigs are you copying our vacay plans? We’re going on a Royal Caribbean cruise end of March. We’ll see who has the better trip
View ArticleBy: NotTheFakeDigs
@shw72388 I’ve been on Royal Caribbean and Carnival. Both are spectacular. We are going first week in may
View ArticleBy: shw72388
@NotTheFakeDigs Let me know any secret tips of the trade you have for sneaking alcohol on the ship.
View ArticleBy: KabiDG
@ginidietrich @MikeSchaffer And that is the problem when attorneys overstep public relations. While the attorneys focus on their job, and marketing focuses on its role, there still remains the need for...
View ArticleBy: wabbitoid
@ginidietrich Excellent work! Once again, I don’t think this is about the failure of your profession, but that your profession is at the crossfire of a very important issue for our time – the...
View ArticleBy: HowieSPM
Not a good move here. People instill confidence and accountability. But there are two case studies which I bet have them scared. The CEO of BP did more damage than good. Same with banking and auto....
View ArticleBy: KabiDG
@HowieSPM If you have an expert PR team you have a good crisis plan in place, with designated spokesperson and talking points vetted and ready to go. The key is finding the right spokesperson prior to...
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